From March, 2019

B for Victory!

I’m so proud to report the news that Campaign Bechdel is creating real change! You may remember that I recently wrote about Holden Acadia’s campaign launch spot, where I called out their blatant objectification of teenage girls as trophy wives for teen boys. The article got picked up by Mumbrella and a few other Australian marketing publications. Along with the angry comments from the men’s rights groups section of the internet, the article seems to have generated some positive cog-turning too, because as you can see Holden have released a new and (slightly) improved edit: So while Teen Paris Hilton…

The girl is mine: Toyota Kluger.

Remember that icky 80s duet between Michael Jackson and Paul McCartney, duelling over a girl both claimed “to be mine”? Well, Toyota went ahead and made an even creepier version for their latest Kluger TVC, in which a grown man and a 10 year-old battle over the boy’s mum. The premise goes: European-styled car is driven through the city by European-styled woman. She, and the car, catch the eye of a suave man on the sidewalk, and he gives her an appreciative eyeball – until her son, in the backseat, winds down his window and delivers a possessive glare that…

Bechdel Crazier.

Women have for centuries had their pesky emotions dismissed as signs of madness. “She’s being hysterical.” “Irrational.” “Dramatic.” Craziness in women was such a widely-believed disorder that doctors in the 19thcentury diagnosed Hysteria as an illness and treated it by masturbating patients to orgasm. While passion is lauded amongst men, for women, powerful expressions of…