From November, 2019

Uber Bechdel

The new Uber Eats spot, Kath and Kim, is both a very well scripted piece of comedy, and a refreshing example of positive, uncliched female portrayal in advertising. The 45” spot doesn’t reduce either female character to sex object (potentially a first for featured celeb Kim Kardashian), and both women are able to instead showcase their sense of humour, challenging the still-prevailing stereotype that women aren’t funny. It’s rare to see advertising where two women are given the space and time to just riff off each other in an extended scene like this, especially without a male love interest being…

Does avoiding sexism in advertising stifle creativity?

We analysed winning films from this year’s London International Awards to find out. #4minuteread Whenever sexism and the issue of harmful gender stereotypes in advertising comes up for debate, there’s always someone in the back who pipes up to rage that political correctness is stifling advertising creativity. That ou­r hyper-sensitive left-tard society of snowflakes are…

Sexpo’s sleazy bait and switch.

I give this ad about two more days before it’s taken off air by the AANA. In this spot, TV chef Huey introduces his home audience to cuisine called Mexpo; until a producer butts in with a correction: this is an ad for Sexpo. Cut to three busty blondes wearing nothing but aprons, and Huey’s lecherously arched eyebrow reaction shot. A clear violation of Campaign Bechdel’s three rules, the three female talent in this commercial are written with about as much character nuance as talking sex dolls. This came on during Survivor tonight, at 8pm – amazing that it was…