Bechdel Crazier.

Women have for centuries had their pesky emotions dismissed as signs of madness. “She’s being hysterical.” “Irrational.” “Dramatic.” Craziness in women was such a widely-believed disorder that doctors in the 19thcentury diagnosed Hysteria as an illness and treated it by masturbating patients to orgasm. While passion is lauded amongst men, for women, powerful expressions of…

Sexism in everyday design.

Crash test dummies. Police body armour. Air conditioning. Even voice recognition, isn’t designed to work effectively for women equally as well as it does for men. This article from The Guardian explores the consequences of living in a world built around male data.

Don’t just turn up. Bechdel.

For a car aimed at mums and families, is it really wise to depict every woman in your ad as either background scenery, future trophy-wives, or mute members of a 14yo boy’s pussy posse? #Holden investigated, in the launch of the #Acadia

#cars #commercial #campaign #advertising #genderstereotypes #bechdel #invisibletargetmarket #strategy

White Fox Bechdel

Not sure the following from White Fox Boutique requires much in the way of analysis or deconstruction. With 15 tit close-ups and 4 crotch zooms, I think we all get what the director was going for here:

We Need to Talk About UltraTune.

So far on this blog, I have purposely avoided giving too much oxygen to any over-the-top or blatantly sexist campaigns. No sport in easy pickings, eh? But, alas, my eyes can only roll so many times before I wind up permanently disfigured, so I’ve made the call. The Bechdel bell tolls for all of us…

Welcome Bechdel.

The latest Apple Homepod spot, Welcome Home, is another spectacular piece of creativity and original direction by Spike Jonze. The 4-minute film is made, ostensibly, to convince you that your home life can be improved with the all-knowing powers of Siri. But it conveys Siri’s AI usefulness in a beautifully human way, and without resorting…

Don’t let Bechdel pass you by.

It’s kinda unfair of me to pick on this billboard, because it’s likely in-house dealer-led creative, and therefore was always destined to be crap. But it’s right near my house, and it makes me involuntarily shake my fist at it every time I pass it, so: pick on it I shall! We see a gorgeous…

Nothing Beats a Bechdel

And we’re back, after a long summer hiatus! Thankfully, we’ve got a cracker to kick us off from Nike: Nothing Beats a Londoner. Whoah. W&K London and RiffRaff films newly launched spot is a beautifully crafted, passionate, energetic and fresh 3” celebration of athletic one-upmanship, and it is glorious. But it’s not just the men…

Bechdel! NZ Police Recruitment video

If your script begins with “We open on our hero female police woman leading a team into action”, you’ve kicked things off well. Freeze! NZ Police Recruitment Video manages to be aspirational, informative, entertaining (a much-neglected quality) and stereotype-shattering all at once. The police aren’t characterised as a bunch of aggressive, donut-eating white blokes, but…