Tagged cars

Don’t just turn up. Bechdel.

For a car aimed at mums and families, is it really wise to depict every woman in your ad as either background scenery, future trophy-wives, or mute members of a 14yo boy’s pussy posse? #Holden investigated, in the launch of the #Acadia

#cars #commercial #campaign #advertising #genderstereotypes #bechdel #invisibletargetmarket #strategy